What's your Mortgage Marketing SCORE?
Take This Free Quiz To Get Your Score (Out Of 100)
And a Custom-Tailored Marketing Plan for Taking Your Income, Freedom and Lifestyle to the NEXT LEVEL!

 
 1) Do you have an effective system for generating a sufficient number of qualified leads every day, week and month to achieve your income goals?
   Definitely. I have more leads than I can handle.
   Somewhat. Some months yes, some months no. It's unpredictable.
   Not yet.
 
 2) Do you have an effective system for converting your website visitors into leads?
   Yes. I convert at least 20% of my visitors into leads.
   Somewhat.I get leads but I'm still leaving a lot of money on the table.
   Not yet.
 
 3) Do you have an effective system for converting your leads (prospects) into closed deals?
   Definitely. I convert at least 25% of my leads into closed deals.
   Somewhat. I convert 10-25% of my leads but it's not really systematic.
   Not yet.
 
 4) Do you have aneffective system for cultivating and stimulating client referrals?
   Definitely. My client referrals continue to increase, thanks to my referral system(s).
   Somewhat. I get client referrals but I'm still leaving a lot of money on the table.
   Not yet.
 
 5) Do you have an effective system for maximizing your repeat business?
   Definitely. I capture at least 90% of all possible refinance, repurchase and renewal business.
   Somewhat. I get repeat business but I'm still leaving a lot of money on the table.
   Not yet.
 
 6) Do you have an effective system for attracting new referral partners?
   Definitely. I've got the 'secret sauce' that gets 'em hot for what I got.
   Somewhat. The problem is, I'm chasing instead of seducing.
   Not yet.
 
 7) Do you have an effective system for motivating your existing referral partners to send you more referrals more often?
   Definitely. They refer me to ALL their clients.
   Somewhat. They do refer me here and there but not to everyone.
   Not yet.
 
 8) How would you describe your paid advertising results?
   Solid. I'm happy with my ROI.
   Weak. My ROI is nothing to write home about - unless I want sympathy.
   Not applicable. I'm not doing paid advertising.
 
 9) How many individual lead sources do you have that bring you consistent business?
   5+
   1-4
   0
 
 10) Do you know your TOP 3 highest-leverage activities are,that if acted upon, would make the greatest positive impact to your bottom line in the next 90 days or less?
   Definitely. Not only do I know them, I do them every day!
   Somewhat. I might know them, but I don't do them consistently.
   Not yet.
 
 11) What is the percentage of your time you spend working on the structure, strategy, and systems for your business vs. the percentage of your time doing the actual work of the business?
   80%+
   50-79%
   0-49%
 
 12) Do you track your key business metrics (leads, apps, closings, revenue, ROI, etc.) and review them on a regular basis?
   Definitely. I track and review all of those numbers weekly.
   Somewhat. I track and review some of those numbers monthly.
   Not yet.
 
 13) What was your total revenue last year?
   $200K+
   $100K-$199K
   $50K-$99K
 
 14) What is your revenue target for the next 12 months?
   $200K+
   $100K-$199K
   $50K-$99K
 
 15) How committed are you to achieving your goals?
   100%
   50%-99%
   0-49%
 
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